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Root number
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9489 |
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Semester
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FS2025 |
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Type of course
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Seminar |
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Allocation to subject
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Business Administration |
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Type of exam
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Seminar paper |
| Title |
Projektseminar Marketing |
| Description |
During the project seminar, the students will undertake the following task: Development of concrete measures for the implementation of the corporate and marketing strategy of RIWAX-Chemie AG, incorporating generative AI as a second opinion.
Please see more detailed information on our website.
The registration deadline is February 19th, 2025, at 12 PM |
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ILIAS-Link (Learning resource for course)
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Link to another web site
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| Lecturers |
Dr.
Andreas Hediger, Institute of Marketing and Management, Marketing ✉
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Prof. Dr.
Harley Krohmer, Institute of Marketing and Management ✉
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ECTS
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6 |
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Recognition as optional course possible
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No |
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Grading
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1 to 6 |
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| Dates |
Thursday 27/2/2025 09:00-11:00
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Thursday 27/3/2025 09:00-11:00
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Thursday 24/4/2025 09:00-11:00
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Tuesday 20/5/2025 14:00-16:00
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Rooms
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| Students please consult the detailed view for complete information on dates, rooms and planned podcasts. |
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Öffentlicher Bereich
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