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Root number
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493087 |
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Semester
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FS2026 |
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Type of course
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Lecture |
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Allocation to subject
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Business Administration |
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Type of exam
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Written exam |
| Title |
Marketing Research II - Advanced |
| Description |
In this course, you will build on the knowledge gained in the Marketing Research lecture and learn how to use R to import and preprocess data. You will visualize data (using ggplot) and become familiar with complex analytical methods such as cluster analysis. This course offers you practical skills to efficiently process data and extract valuable insights. |
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ILIAS-Link (Learning resource for course)
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Registrations are transmitted from CTS to ILIAS (no admission in ILIAS possible).
ILIAS
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Link to another web site
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| Lecturers |
Prof. Dr.
Michael Schulte-Mecklenbeck, Institute of Marketing and Management, Consumer Behavior ✉
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ECTS
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6 |
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Recognition as optional course possible
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No |
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Grading
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1 to 6 |
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| Dates |
Thursday 09:15-12:00 Weekly
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Rooms
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| Students please consult the detailed view for complete information on dates, rooms and planned podcasts. |
User:
Öffentlicher Bereich
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