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Root number
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101985 |
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Semester
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HS2023 |
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Type of course
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Lecture |
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Allocation to subject
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Business Administration |
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Type of exam
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Written exam |
| Title |
Brand Management |
| Description |
The lecture provides an overview of the tasks and content of brand management, with a focus on the application of the learned knowledge.
The lecture includes classroom sessions (kick-off, workshop in groups and guest lectures), workshops in groups, and self-study sessions (podcasts).
Lecture content:
Chapter 1: Introduction to Brand Management
Chapter 2: The Psychology of Brands
Chapter 3: Brand Management Process: Situation Analysis
Chapter 4: Brand Management Process: Strategic Brand Management
Chapter 5: Brand Management Process: Operational Brand Management
Chapter 6: Brand Management Process: Brand Controlling |
|
ILIAS-Link (Learning resource for course)
|
Registrations are transmitted from CTS to ILIAS (no admission in ILIAS possible).
ILIAS
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Link to another web site
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| Lecturers |
Dr.
Bettina Nyffenegger, Institute of Marketing and Management, Marketing ✉
|
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Dr.
Lucia Andrea Malär, Institute of Marketing and Management, Marketing ✉
|
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ECTS
|
4.5 |
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Recognition as optional course possible
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Yes |
|
Grading
|
1 to 6 |
| |
| Dates |
Thursday 14:15-17:00 Weekly
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Thursday 28/9/2023 14:15-17:00
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Thursday 5/10/2023 14:15-17:00
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Thursday 19/10/2023 14:15-17:00
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Thursday 26/10/2023 14:15-17:00
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Thursday 2/11/2023 14:15-17:00
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Thursday 16/11/2023 10:15-17:15
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Thursday 23/11/2023 12:15-17:15
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Thursday 30/11/2023 10:15-17:15
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Thursday 14/12/2023 14:15-17:00
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Thursday 4/1/2024 10:15-11:45
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Thursday 15/2/2024 14:15-15:45
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| Rooms |
Aula 210, Hauptgebäude H4
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Seminarraum 331, Hauptgebäude H4
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Seminarraum A -124, UniS
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Kursraum B -105, UniS
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| |
| Students please consult the detailed view for complete information on dates, rooms and planned podcasts. |
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