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Root number
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9486 |
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Semester
|
HS2024 |
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Type of course
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Lecture |
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Allocation to subject
|
Business Administration |
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Type of exam
|
Written exam |
| Title |
Product and Price Management |
| Description |
Product Management:
Defining the Product
Innovation Management
Management of Extablished Products
Brand Management
Price Management :
The Key Aspects of Determining Prices in a Complex Setting
The Theoretical Foundations of Pricing Decisions
Understanding Customers, Costs and Competition: Approaches to Pricing |
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ILIAS-Link (Learning resource for course)
|
Registrations are transmitted from CTS to ILIAS (no admission in ILIAS possible).
ILIAS
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Link to another web site
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| Lecturers |
Prof. Dr.
Harley Krohmer, Institute of Marketing and Management, Marketing ✉
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ECTS
|
4.5 |
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Recognition as optional course possible
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No |
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Grading
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1 to 6 |
| |
| Dates |
Wednesday 08:15-10:00 Weekly
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|
Friday 20/12/2024 18:00-19:30
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Friday 7/2/2025 13:00-14:30
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| Rooms |
Hörraum 201, Hauptgebäude H4
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Kuppelraum 501, Hauptgebäude H4
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| |
| Students please consult the detailed view for complete information on dates, rooms and planned podcasts. |
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Öffentlicher Bereich
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