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Root number
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101985 |
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Semester
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HS2025 |
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Type of course
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Lecture |
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Allocation to subject
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Business Administration |
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Type of exam
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Written exam |
| Title |
Brand Management |
| Description |
The lecture provides an overview of the tasks and content of brand management, with a focus on the application of the learned knowledge.
The lecture includes classroom sessions, workshops in groups, and self-study sessions (podcasts).
Lecture content:
Chapter 1: Introduction to Brand Management
Chapter 2: The Psychology of Brands
Chapter 3: Brand Management Process: Situation Analysis
Chapter 4: Brand Management Process: Strategic Brand Management
Chapter 5: Brand Management Process: Operational Brand Management
Chapter 6: Brand Management Process: Brand Controlling |
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ILIAS-Link (Learning resource for course)
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Registrations are transmitted from CTS to ILIAS (no admission in ILIAS possible).
ILIAS
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Link to another web site
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| Lecturers |
Dr.
Bettina Nyffenegger, Institute of Marketing and Management, Marketing ✉
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Dr.
Lucia Andrea Malär, Institute of Marketing and Management, Marketing ✉
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ECTS
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4.5 |
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Recognition as optional course possible
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Yes |
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Grading
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1 to 6 |
| |
| Dates |
Thursday 14:15-17:00 Weekly
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Thursday 18/9/2025 14:15-17:00
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Thursday 9/10/2025 14:15-16:00
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Thursday 16/10/2025 14:15-16:00
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Thursday 23/10/2025 14:15-16:00
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Thursday 30/10/2025 14:15-16:00
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Thursday 6/11/2025 14:15-16:00
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Thursday 13/11/2025 14:15-16:00
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Thursday 20/11/2025 14:15-16:00
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Thursday 27/11/2025 14:15-16:00
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Thursday 4/12/2025 12:15-13:45
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Thursday 4/12/2025 14:00-15:30
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Thursday 4/12/2025 15:45-17:00
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Thursday 11/12/2025 12:15-13:45
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Thursday 11/12/2025 14:00-15:30
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Thursday 11/12/2025 15:45-17:15
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Rooms
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| Students please consult the detailed view for complete information on dates, rooms and planned podcasts. |
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Öffentlicher Bereich
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