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Root number
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493406 |
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Semester
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HS2025 |
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Type of course
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Seminar |
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Allocation to subject
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Psychology |
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Type of exam
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not defined |
| Title |
Influencer Marketing: Like, Share and Subscribe |
| Description |
Influencer marketing is now a central element in the world of digital advertising, transforming not only purchasing decisions but also the social norms and values of broad target groups. This course takes an interdisciplinary approach to teaching the basic principles of influencer marketing, the limitations of current marketing research, and its practical significance. In addition to the design and implementation of influencer campaigns, the focus is on the influencers themselves and their social dynamics with followers. The course also examines the ethical and economic implications of influencer marketing. Furthermore, the role of fully AI-generated influencers and their potential to shape marketing-based interactions is explored. |
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ILIAS-Link (Learning resource for course)
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Registrations are transmitted from CTS to ILIAS (no admission in ILIAS possible).
ILIAS
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Link to another web site
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| Lecturers |
Nele Borgert, Institute of Psychology, Psychology of Digitalization ✉
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Prof. Dr.
Malte Elson, Institute of Psychology ✉
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ECTS
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5 |
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Recognition as optional course possible
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No |
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Grading
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1 to 6 |
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| Dates |
Thursday 14:15-16:00 Weekly
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| Rooms |
Seminarraum B 306, Institutsgebäude vonRoll
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| Students please consult the detailed view for complete information on dates, rooms and planned podcasts. |
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