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101985-HS2026-0-Brand Management





Root number 101985
Semester HS2026
Type of course Lecture
Allocation to subject Business Administration
Type of exam Written exam
Title Brand Management
Description The lecture provides an overview of the tasks and content of brand management, with a focus on the application of the learned knowledge.
The lecture includes classroom sessions, workshops in groups, and self-study sessions (podcasts).

Lecture content:
Chapter 1: Introduction to Brand Management
Chapter 2: The Psychology of Brands
Chapter 3: Brand Management Process: Situation Analysis
Chapter 4: Brand Management Process: Strategic Brand Management
Chapter 5: Brand Management Process: Operational Brand Management
Chapter 6: Brand Management Process: Brand Controlling
ILIAS-Link (Learning resource for course) Registrations are transmitted from CTS to ILIAS (no admission in ILIAS possible). ILIAS
Link to another web site
Lecturers Dr. Bettina Nyffenegger, Institute for Marketing and Management - Division of Marketing ✉
Dr. Lucia Andrea Malär, Institute for Marketing and Management - Division of Marketing ✉
ECTS 4.5
Recognition as optional course possible Yes
Grading 1 to 6
 
Dates Thursday 14:15-17:00 Weekly
Thursday 17/9/2026 14:15-17:00
Thursday 8/10/2026 14:15-16:00
Thursday 15/10/2026 14:15-16:00
Thursday 22/10/2026 14:15-16:00
Thursday 29/10/2026 14:15-16:00
Thursday 5/11/2026 14:15-16:00
Thursday 12/11/2026 14:15-16:00
Thursday 19/11/2026 14:15-16:00
Thursday 26/11/2026 14:15-16:00
Thursday 26/11/2026 16:15-18:00
Thursday 3/12/2026 14:15-16:00
Thursday 3/12/2026 16:15-18:00
Thursday 10/12/2026 14:15-16:00
Thursday 10/12/2026 16:15-18:00
 
Rooms Seminarraum 109, Engehalde, E8
Aula 210 Aula, Hauptgebäude H4
Seminarraum 304, Hauptgebäude H4
Seminarraum 331, Hauptgebäude H4
 
Students please consult the detailed view for complete information on dates, rooms and planned podcasts.