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Root number
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101985 |
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Semester
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HS2026 |
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Type of course
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Lecture |
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Allocation to subject
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Business Administration |
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Type of exam
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Written exam |
| Title |
Brand Management |
| Description |
The lecture provides an overview of the tasks and content of brand management, with a focus on the application of the learned knowledge.
The lecture includes classroom sessions, workshops in groups, and self-study sessions (podcasts).
Lecture content:
Chapter 1: Introduction to Brand Management
Chapter 2: The Psychology of Brands
Chapter 3: Brand Management Process: Situation Analysis
Chapter 4: Brand Management Process: Strategic Brand Management
Chapter 5: Brand Management Process: Operational Brand Management
Chapter 6: Brand Management Process: Brand Controlling |
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ILIAS-Link (Learning resource for course)
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Registrations are transmitted from CTS to ILIAS (no admission in ILIAS possible).
ILIAS
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Link to another web site
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| Lecturers |
Dr.
Bettina Nyffenegger, Institute for Marketing and Management - Division of Marketing ✉
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Dr.
Lucia Andrea Malär, Institute for Marketing and Management - Division of Marketing ✉
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ECTS
|
4.5 |
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Recognition as optional course possible
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Yes |
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Grading
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1 to 6 |
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| Dates |
Thursday 17/9/2026 14:15-17:00
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Thursday 8/10/2026 14:15-16:00
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Thursday 15/10/2026 14:15-16:00
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Thursday 22/10/2026 14:15-16:00
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Thursday 29/10/2026 14:15-16:00
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Thursday 5/11/2026 14:15-16:00
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Thursday 12/11/2026 14:15-16:00
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Thursday 19/11/2026 14:15-16:00
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Thursday 26/11/2026 14:15-16:00
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Thursday 26/11/2026 16:15-18:00
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Thursday 3/12/2026 12:15-14:00
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Thursday 3/12/2026 14:15-16:00
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Thursday 3/12/2026 16:15-18:00
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Thursday 10/12/2026 14:15-16:00
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Thursday 10/12/2026 16:15-18:00
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Thursday 17/12/2026 18:30-20:00
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Wednesday 17/2/2027 08:45-10:15
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| |
| Rooms |
Seminarraum 109, Engehalde, E8
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Aula 210 Aula, Hauptgebäude H4
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Seminarraum 304, Hauptgebäude H4
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Seminarraum 331, Hauptgebäude H4
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| Students please consult the detailed view for complete information on dates, rooms and planned podcasts. |
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