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Root number
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9487 |
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Semester
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HS2026 |
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Type of course
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Lecture |
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Allocation to subject
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Business Administration |
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Type of exam
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Written exam |
| Title |
Marketing Research I - The Basics |
| Description |
Attendance is mandatory for the first class session!
Data is the central element for making empirically based statements in a marketing context. In this course, we will learn the entire process of planning, designing, conducting, and analyzing an empirical study. These skills will equip you to work independently with empirical methods — first in your Master's thesis and then in your professional life. In particular, we will explore how to collect data in various ways and analyze it using the statistical software R. |
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ILIAS-Link (Learning resource for course)
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Registrations are transmitted from CTS to ILIAS (no admission in ILIAS possible).
ILIAS
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Link to another web site
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| Lecturers |
Prof. Dr.
Michael Schulte-Mecklenbeck, Teaching Staff, Faculty of Business, Economics and Social Sciences ✉
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ECTS
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6 |
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Recognition as optional course possible
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No |
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Grading
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1 to 6 |
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| Dates |
Thursday 09:15-12:00 Weekly
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Rooms
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| Students please consult the detailed view for complete information on dates, rooms and planned podcasts. |
User:
Öffentlicher Bereich
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